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Numerous research studies have validated why print belongs in the marketing mix. Click here to see the research archive.

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From ground-breaking research in the emerging neuromarketing field to old-fashioned consumer preference surveys, study after study has shown how and why print continues to get results.


Forest2Market, "Historical Perspective on the Relationship Between Demand and Forest Productivity in the US South," July 26, 2017.

Target Marketing, "Marketing Mix Trends 2010-2016," April 2017

Target Marketing, "Media Usage Survey 2017," February, 2017

The Paper and Packaging Board, "Paper and Production Learning: The Third Annual Back-to-School Report," 2017.

Thurman, Neil, "Newspaper Consumption in the Mobile Age: Reassessing multi-platform performance and market share using 'time-spent." Journalism Studies, February 2017 (a UK Study).

Two Sides, "Print and Paper in a Digital World: Key findings from the US survey," October 2017.

Valassis, "2K17 Coupon Intelligence Report: Influencing consumers along the path to purchase," 2017.


Benchmarketing, "The ROI Study: The impact of newsbrands on ROI," 2016 (UK study)

Chyi, Hsiang Iris and Tenenboim, Ori, Journalism Practice, "Reality Check: Multiplatform newspaper readership in the United States, 2007-2015," published online July 27, 2016.

Dovetail Partners, Inc., "Contrary to Popular Thinking, Going Paperless Does Not 'Save' Trees," February 2016

Fluent, "The Omnichannel Advantage," May 2016

MECLABS Institute, "Customer Satisfaction Research Study," December 2016

MPA The Association of Magazine Media, "Magazine Media Factbook 2016/7"

National Alliance of Forest Owners (NAFO), "United States Forest Inventory and Harvest Trends on Privately-Owned Timberlands," June 20, 2016

National Consumer Law Center, "Paper Statements: An Important Consumer Protection," March 2016

Nielsen Scarborough, "Newspapers Deliver Across the Ages," December 2016

Pew Research Center, "Around half of newspaper readers rely only on print edition," January 2016

Pew Research Center, "Book Reading 2016," September 1, 2016

Princeton Survey Research Associates International, "Financial Statements Survey," June 2016

Target Marketing, "Media Usage Survey 2016," February 2016

The City and Regional Magazine Association (CRMA), "2016 City & Regional Magazine Readership Study," April 2016

The Paper and Packaging Board, "Paper and Productive Learning: The Second Annual Back-to-School Report," 2016

Toluna Inc, "The Attractiveness and Sustainability of Print and Paper – The U.S. Consumer's View," July 2016

United States Postal Service and the American Association of Political Consultants (AAPC), "Political Mail and Millennials: Young Voters Paying Close Attention to Direct Mail," May 2016

Valassis, "2016 Coupon Savings Report," September 23, 2016

Yuill, Nicola and Martin, Alex, "Curling Up With a Good E-Book: Mother-Child Shared Story Reading on Screen or paper Affects Embodied Interaction and Warmth," Frontiers in Psychology, 15 December 2016.


Canada Post, "A Bias for Action: The neuroscience behind the response-driving power of direct mail," July 2015

Canada Post, "Breaking Through The Noise: How direct mail combines the intimacy of ritual, the impact of physicality and the power of data-driven relevance to send a signal that resonates," June 2015

EPA, "Advancing Sustainable Materials Management: Facts and Figures 2013," July 2015

InfoTrends, "Direct Marketing Production Printing & Value-Added Services: A Strategy for Growth," December 2015

Keif, Malcolm G., Ph.D.; Twomey, Colleen; and Stoneman, Andrea, "Consumer Perception of Tactile Packaging: A Research Study on Preference of Soft Touch and Hi Rise Coatings in Cosmetic Packaging." Journal of Applied Packaging Research, November 2015.

London Economics, "Managing money online—working as well as we think?" February 2015

Millward Brown Digital, "The Print Campaign Analysis Prepared for MPA," September 2015

Quad Graphics, "Millennials: An Emerging Consumer Powerhouse," December 2015

Two Sides, "Reading from Paper or Reading from Screens. What do Consumers Prefer?" May 2015

USPS Office of Inspector General, "Enhancing the Value of Mail: The Human Response," June 2015

USPS Office of Inspector General, "Will the Check Be in the Mail? An Examination of Paper and Electronic Transactional Mail," February 2015


BrandSpark International, "Ontario Consumers Prefer Traditional Print Flyers to Online Version by a Significant Margin," plus Infographic, November 2014

Dovetail Partners, "Tree-Free Paper: A Path to Saving Trees and Forests?" August 2014

Gfk, Starch Syndicated Research, "Print Magazine Ads Motivate 35% of Readers to Take Action – Unchanged Since 2010," April 2014

Harris Interactive, "Most of Us Ignore Online Ads", February 2014

Nielsen, "Touchpoints Shopper Survey," September 2014

Pew Research Center, "A Snapshot of Reading in America in 2013," January 2014

Synqera, "U.S. Retail Survey Reveals 85% of U.S. Consumers Prefer Personalized Offers Reflecting Previously Purchased Shopping Habits," February 2014., "Supermarket Moms Survey," January 2014