around the globe

Numerous research studies have validated why print belongs in the marketing mix. Click here to see the research archive.

industry statistics
search this site

Type your search term


What Do You Know About Print and the Environment?

There's a lot of misinformation out there about the environmental impact of printed media. "Save a tree – don't print!" "Print is bad for the environment!" "Print is killing the forests!" We've all heard these types of thoughts before. However, none of them are true.The truth is, print is recyclable, renewable and responsible. Let's examine the facts:

In addition, many people forget that digital media also has a carbon footprint. Websites, online ads and email are all supported by a strong infrastructure system. This infrastructure consumes electricity, emits greenhouse gasses and sends electronic waste to our landfills.

From sustainable forests to the renewable nature of trees and the recyclability of paper, the print and paper industries have a positive environmental story to tell—one in which print on paper and healthy forests thrive hand-in-hand.


download a printable PDF of this article

1Paper Recycles, "The Paper Recycling Success Story," accessed January 2017.
2 Paper Recycles, "Paper & Paperboard Recovery," accessed January 2017.
3 The Bugwood Network, "Myths and Facts about U.S. Forests," accessed January 2017.
4 Meet Paper, "Myths and Realities," page 1.