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Talking Points

The integration of print and digital has been proven to increase response rates.

Print offers a visual structure and hierarchy that subconsciously provides intense messaging about importance and relevance.

Print does not crash or need a software update when most needed.

Print is renewable and recyclable; most of the raw materials do actually grow on trees.


This spread was designed by Ian Findlay and appeared in the Spring 2014 Issue of the Print Power Magazine, pp. 40-41. To read the magazine, click here. Photo courtesy of Print Power Europe.

Ikea introduces an amazing "new" technology: the book.


Last month The American Reader, a bimonthly journal of literature and criticism, announced that effective October 1, 2014 they will be turning their full focus to the printed version of their publication. Although they will still have an active website, the digital version of The American Reader will cease to exist.

With so many publications moving from print to digital, it seems that the editors of The American Reader have recognized some of the many benefits of print. Some of the reasons they cite for their decision include:

Uzoamaka Maduka, the Reader’s Editor-in-Chief and Co-founder, sums it up this way: “I am pleased to be confirmed in my suspicions that there is actually *growing* demand for beautiful and necessary print journals!”

In choosing print could The American Reader be starting a trend? It certainly is possible! After all, print’s physicality creates an emotional impact that you just can’t get from digital. Print is a warm, tactile media that stimulates the senses – and gets noticed, read, saved and shared.


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