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The environmental impact of print on paper

Responsible:
90% of the paper consumed in the United States is produced in the United States [source].

33% of papermaking material in the United States comes from recycled paper; 33 percent comes from wood chips and scrap from sawmills; and 33% comes from virgin trees [source].

Renewable:
90% of the wood harvested in the United States comes from private "tree farms" [source].

56% of forests in the United States are private ownership; the remaining 44 percent are public ownership [source].

Recyclable:
87% of Americans (268 million) had access to curbside and/or drop-off paper recycling programs in 2010 [source].

63.5% of the paper consumed in the Unites States was recycled in 2010 [source].

This website is a clearinghouse which brings together in one place information and links to other websites that tell the story about the effectiveness and environmental credentials of print on paper.

NewsItem

3/11/2012 A recent Forbes magazine article praises the influence of direct mail advertising.
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3/12/2011 A print ad, a scratch-n-sniff card, a coupon, and a QR code linked to a video. What more could you ask for? True multi-channel marketing.
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2/29/2011 B2C Marketers Say Direct Mail Delivers Best ROI
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